Общий менеджмент

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Balanced Scorecard for Corporate Performance Management

Автор: Anish Kumar Dan
Год: 2012
Издание: LAP Lambert Academic Publishing
Страниц: 324
ISBN: 9783848436316
Studies on changes in performance measurement found that there is growing trend towards managing performance improvement through focusing on the underlying drivers of performance. The past obsession with pure financial performance is decreasing and there is recognition that a trade off between hitting present financial result and sustaining the capabilities and competences will help companies to survive in future. The Balanced Scorecard (BSC) is a strategic management system that is used worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation performance against strategic goals. There are opportunities in India for promoting the concept of BSC which looks beyond traditional financial measurements and examines the organisational operations from the perspective of customer, shareholder, internal processes and learning. It takes care of the long-term health of the organisation and...
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