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Authentic Personal Branding

Автор: Hubert K. Rampersad
Год: 2009
Издание: Книга по Требованию
Страниц: 284
ISBN: 9781607520993
"In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader, is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference in our world!" - From the Foreword by Marshall Goldsmith Author of What Got You Here Won't Get You There "Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete...
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