Маркетинг. Общие вопросы

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Asian Management Systems

Автор: Min Chen
Год: 2004
Издание: International Thomson Business Press
Страниц: 288
ISBN: 1861529414
This volume looks at four main management systems in the East Asian region: Japanese, mainland Chinese, overseas Chinese and Korean. Through a comparative analysis of organizational structures, competitive strategies and cultural influences the workings of each system is made clear. Practical guidelines make this book a vital guide for international executives and students alike.
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