And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
Автор:Bob Garfield Год: 2004 Издание: [не указанo] Страниц: 204 ISBN: 0071441220 "A brazenly funny . . . and hard-hitting book." --Publishers Weekly "He [Bob Garfield] is irreverent, funny and tough." --USA Today "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin." --Miami Herald And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes: "Consistency of ethical principles has never been the advertising industry's strongest suit." "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards." "My goal here isn't to leave you a bit...
