An Introduction to Public Relations and Communication Management, 2e
Автор:Joy Chia, Gae Synnott Год: 2012 Издание: [не указанo] Страниц: 432 ISBN: 0195578600 An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
