Маркетинг. Общие вопросы

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After the Sale: How to Manage Product Service for Customer Satisfaction and Profit

Автор: Joseph D. Patton, William H. Bleuel
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0934623635
After The Sale follows on three successful editions of Service Management: Principles and Practices. After the Sale is significantly updated, and amplifies state-of-the art strategies and tactics for effective management of product service for customer satisfaction and profit. Among the books' features are a standardized vocabulary of service terms, 48 specific metrics and sample specifications, ten discussion questions at the end of each chapter, and extensive coverage across the full spectrum of modern maintenance for durable equipment including software and professional support services.
Добавлено: 2013-10-22 16:14:53

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