Kниги автора Peter Cheverton

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers

If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant)

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts

Key Marketing Skills: Strategies, Tools And Techniques For Marketing Success