Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Автор:Daniel C. Esty, Andrew S. Winston Год: 2006 Издание: [не указанo] Страниц: 384 ISBN: 0300119976 A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls. This book explains what every executive must know to manage the environmental challenges facing society and the business world. Based on the authors' extensive experience with forward-thinking corporate leaders around the world -- and real-world examples from companies like BP, Toyota, Ikea, GE, and Nike -- Green to Gold shows how corporations create value by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear “how-to” advice for making sense of environmental challenges, achieving both environmental and business success, and establishing Eco-Advantage in the marketplace. Green to Gold is written for executives at every level and businesses of all kinds. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and the...
