Автор:Gary L. Moss, Peter G. Shaw-McMinn Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0750672382 *Covers the basics of marketing, finance, strategy development, management, communication, and technology *Self-assessment exams serve as educational tools *Short teaching cases and clinical examples help you adapt theory and concepts to your own practice
