Business Marketing: Connecting Strategy, Relationships, and Learning
Автор:F. Robert Dwyer, John F Tanner, F. Robert Dwyer, John Tanner Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0072410639 This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.