Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

Above the Board: How Ethical CEOs Create Honest Corporations

Автор: Patrizia Porrini, Lorene Hiris, Gina Poncini
Год: 2008
Издание: [не указанo]
Страниц: 240
ISBN: 0071496319
In recent years, a string of corporate scandals have sent shockwaves throughout the business world, resulting in the fracture of public trust in corporations. Now more than ever, corporate honesty and integrity are directly connected to success and growth. Above the Board provides strategies and methods to help you build a solid foundation of ethical corporate values into your organization. Inside, you'll find key advice from CEOs who have put corporate ethics at the forefront. The common message is that business ethics should not be viewed as an “add-on” to a company's operations; rather, it must be a key element in an overall strategy for success. “Organizations across a range of industries are faced with the challenge of fostering an ethical environment that goes beyond compliance,” the authors write. “Above all, it is the CEOs who are in a position to set the ethical tone and climate of their organization.” Above the Board offers concrete practices, procedures, and...
Добавлено: 2013-10-22 16:14:50

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы