The Strategy Concept and Process: A Pragmatic Approach (2nd Edition)
Автор:Arnoldo C.Hax, Nicolas S.Majluf Год: [не указано] Издание:
[не указанo] Страниц: [не указано] ISBN: 0134588940 Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.