Маркетинг. Общие вопросы

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The Impact of Advertising Law on Business and Public Policy
Автор: Ross D.Petty
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0899306179
The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers. It analyzes all of the recent cases under the primary advertising laws, the Federal Trade Commission and Lanham Acts, to see how well these statutes are serving the interests of competition and consumers. The book also examines less well-known advertising laws such as the antitrust laws and the laws of the U.S. International Trade Commission.
Добавлено: 2013-10-22 16:14:54

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