Маркетинг. Общие вопросы

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Product Design and Development
Автор: Karl T.Ulrich, Steven D.Eppinger
Год: 1999
Издание: McGraw-Hill Irwin
Страниц: 384
ISBN: 007229647, 007229647X, 007229647X
This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.
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