New Product Development: Managing and Forecasting for Strategic Success
Автор:Robert J.Thomas Год: 1993 Издание:
Wiley Страниц: 368 ISBN: 0471572268, 9780471572268 Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
