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Автор: Roger A.Kerin, Eric N Berkowitz, Steven W.Hartley, William Rudelius, Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius
Год: [не указано]
Издание:
[не указанo]
Страниц: [не указано]
ISBN: 0072553391
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and usefulsupplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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