|
|
Автор: J.Paul Peter, Jr, James H Donnelly
Год: [не указано]
Издание:
[не указанo]
Страниц: [не указано]
ISBN: 0072315571
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
|
|
