Marketing for Keeps : Building Your Business by Retaining Your Customers
Автор:Carla B. Furlong Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 047154017, 047154017X, 047154017X Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
