Marketing and Feminism : Current Issues and Research (Routledge Interpretive Market Research Series)
Автор:Miriam Catterall, Pauline Maclaran, Lorna Stevens Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0415219728 This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: the dark side of female consumption; women and marketing in Socialist economies; women and advertising; ecofeminism and marketing; gender, marketing, and cultural diversity; andmarketing, sex, and sexuality.
