Общие вопросы маркетинга

Список источников > Учебная литература > Студентам и аспирантам > Общественные науки. Экономика. Право > Экономика. Управление. Бизнес > Маркетинг. Реклама > Общие вопросы маркетинга

Market Research and Analysis
Автор: Lyndon O.Brown
Год: 2008
Издание: Книга по Требованию
Страниц: 504
ISBN: 9781434473356
An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone & Belding.
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