Laugh and Learn Pharmaceutical Sales Code Manual and CD: Pharmaceutical and Medical Device Ethics and Compliance Training Based on the PHRMA Sales and ... Code for Sales Representatives and Marketers
Автор:Daniel, M.D. Farb Год: 2003 Издание: [не указанo] Страниц: [не указано] ISBN: 1594910235 Book DescriptionThis title is part of the UniversityOfHealthCare/ UniversityOfBusiness Interactive Training Library, which offers authoritative, clearly written material in an interactive form for better comprehension and documentation of completion. Themanual accompanying the CD provides a summary of the major points of the CD in a handy format. The new PHRMA sales and marketing conduct code for the pharmaceutical industry was issued in 2002 after revelations of unethical marketing practices appeared in the media and the FDA announced a huge fine for one company. Although the code is voluntary, the industry considers it a standard of behavior and the OIG compliance guidelines are based on it. Laugh and Learn Pharmaceutical Sales Code will teach you thecode in an amusing and memorable way, as the sales teams at Deep Breath Respiratory Products try to figure out ways to beat the code and channel benefits to the doctors who prescribe their products. Estimated time: 1-3 hours. 127 pages...
