Автор:Jerri Ledford, Joe Teixeira, Mary E. Tyler Год: 2010 Издание:John Wiley and Sons, Ltd Страниц: 432 ISBN: 9780470531280 Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics - 3.0 - and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.
