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Автор: Mark E.Mathis
Год: 2005
Издание:
Purdue University Press
Страниц: 300
ISBN: 1557533970
Most organizations have at least one of two publicity problems. They don?t get enough press, or what they do get is disappointing or even damaging. Why? They don?t know the rules of the game. In Feeding the Media Beast, reporterturned media consultant Mark Mathis exposes the simple rules that all journalists follow?whether they know it or not.
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