Double-Digit Growth : How Great Companies Achieve It--No Matter What
Автор:Michael Treacy Год: 2004 Издание: [не указанo] Страниц: [не указано] ISBN: 159184066, 159184066X, 159184066X Amazon.comAfter Michael Treacy finished writing his bestseller, The Discipline of Market Leaders , he continued to track the companies profiled to answer one major question: how do market-leading companies foster growth? In Double-Digit Growth: How Great Companies Achieve It?No Matter What the MIT Management Professor addresses this problem with a five-part portfolio of management disciplines. He offers case studies of well-known and little-known companies that have achieved growth yearafter year based on this diversified approach. His first three disciplines--"keep the growth you have already earned," "take business from your competitors," and "show up where the growth is going to happen"--may seem obvious, and even beyond the control of the average executive. But Treacy provides frameworks for applying each as business practice, not just wishful thinking. His fourth and fifth disciplines, "invade adjacent markets" and "invest in new lines of business," are...
