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Автор: Robert W.James, Charles J.Woelfel, The Staff of Research, Education Association
Год: [не указано]
Издание:
[не указанo]
Страниц: [не указано]
ISBN: 0878912479
This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
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