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Автор: Irem Uz
Год: 2013
Издание:
LAP Lambert Academic Publishing
Страниц: 260
ISBN: 9783659374814
This work examines the motivational and cultural underpinnings of financial decision making under risk and uncertainty, using regulatory fit theory, self-regulatory focus theory, self-construal theory, and prospect theory. Based on a comprehensive review of the literature, a theoretical model is proposed that seeks to resolve existing conceptual questions and debates. Central predictions of the model are the differential implications of two different types of fit, i.e., incidental fit and integral fit, for processing mode (intuitive versus systematic), motivational experiences (feeling right versus task engagement) as well as use of different types of information (emotions versus objective factors). In two experiments, with and without incentives, incidental fit but not integral fit results in more risk-neutral choices maximizing monetary outcome. Yet, systematic processing is not consistently related to better decision outcomes, i.e., incidental fit improves decision making...
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