Общие вопросы маркетинга

Список источников > Учебная литература > Студентам и аспирантам > Общественные науки. Экономика. Право > Экономика. Управление. Бизнес > Маркетинг. Реклама > Общие вопросы маркетинга

Cooperative Performance

Автор: Hung-hsin Chen
Год: 2005
Издание: Книга по Требованию
Страниц: 640
ISBN: 9781581122824
Technological cooperation is not only costly and time consuming, but also has a high attrition rate. Most literature on strategic cooperation focuses mainly on issues related to cooperation formation and the reasons why firms form these cooperative partnerships. However, a successfully formed cooperation is not always managed well enough to achieve a satisfactory performance. The knowledge of cooperative formation is necessary, but insufficient to achieve a satisfactory performance. The literature suggests that scholars know little about the underlying factors affecting cooperative performance. A comprehensive literature review was conducted to establish the possible effects of key factors on the performance of international technological cooperation, and the possible relations between key factors. A qualitative pilot study was implemented to verify the practical relevance of those 12 key factors, of which 6 factors have a relatively more significant effect on performance than the...
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