Маркетинг. Общие вопросы

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Consumer Services and Economic Development

Автор: Colin C. Williams
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0415145058
Consumer Services and Economic Development evaluates the contributions that consumer services can make to local economic development and revitalisation. A broad range of consumer service industries are examined in turn: tourism, sports, universities, retailing and cultural industries. Detailed local case studies illustrate the role, impact and effectiveness of consumer services in economic regeneration in a number of different contexts: a global city, contrasting urban areas and rural localities. Withmany localities in the advanced economies suffering from severe deindustrialization and weak producer service growth, this book highlights the need for a fundamental rethink of both the function of services and of economic development theory and practicein general.
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