|
|
Автор: Gregory Bounds, Charles Lamb
Год: [не указано]
Издание:
[не указанo]
Страниц: [не указано]
ISBN: 0538861746
Most Introduction to Business texts treat business functions--marketing, accounting, management, etc.--as separate concepts, loosely tied together by the notion that each has something to do with business. As a result, students gain little understandingof how the functions operate together within a business. This text presents business functions within the context of a business as an integrated whole. Using real examples, cases, and personal profiles, it illustrates how the various business functionsinterrelate to accomplish the goals of the business.
|
|
