British Television Advertising : Cultural Identity and Communication
Автор:Renee Dickason Год: 2003 Издание:
[не указанo] Страниц: [не указано] ISBN: 1860205712 Book DescriptionThis study examines the relationship of television advertising to cultural identity by exploring how advertisements are a reflection of the society for which they are produced and how varying images and ideas are conveyed by advertisements within a specific historical context. The development of product and governmental advertisements, as well as the legislative framework governing them, is discussed. Evolving communication techniques and how they ensure the successful transmission of messages are addressed throughout.