Маркетинг. Общие вопросы

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Born, Not Made: The Entrepreneurial Personality

Автор: James L.Fisher, James V.Koch
Год: 2008
Издание: [не указанo]
Страниц: 184
ISBN: 0313350507
Books, magazine articles, and educational programs on entrepreneurship are all based on the idea that anyone can be an entrepreneur--that entrepreneurs are made, not born. Well, maybe not. In a study of 234 CEOs funded by the Kauffman Foundation, James L. Fisher and James V. Koch came up with a surprising conclusion: Some individuals are simply more naturally fitted to become entrepreneurs than others. They are pre-wired. Because of heredity, some people are much more likely to become successful entrepreneurs or pursue entrepreneurial strategies within a corporate setting profitably. By recognizing that, this book will significantly improve corporate selection processes, strengthen entrepreneurship programs, and boost the confidence of aspiring entrepreneurs through invaluable insights. Among other things, Fisher and Koch show that true entrepreneurs not only see the world differently--they act differently. Compared with corporate managers, for example, they are more confident, more...
Добавлено: 2013-10-22 16:15:23

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