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Автор: Naresh K.Malhotra
Год: 2008
Издание:
[не указанo]
Страниц: 672
ISBN: 013715593, 013715593X, 013715593X
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
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