Маркетинг. Общие вопросы

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Basic Business Communication : Skills For Empowering the Internet Generation w/Student CD, B-Comm Skill Booster, and PowerWeb

Автор: Raymond V.Lesikar
Год: 2004
Издание: Москва
Страниц: [не указано]
ISBN: 0073080179
Book DescriptionBasic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
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