A Film Marketing Action Plan for Film Induced Tourism Destinations
Автор:Dr. Noelle O''Connor,Dr Sheila Flanagan and Prof. David Gilbert Год: 2009 Издание:LAP Lambert Academic Publishing Страниц: 304 ISBN: 9783838320182 This book examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. Yorkshire was selected as the case study area, as it has been the film location for many popular television series. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the literature review undertaken. In response to this gap, a two phased approach was adopted; the first involved a tourist survey regarding the film induced tourist, while the second phase consisted of strategic conversations with the key stakeholders behind the Yorkshire brand. The issues evolving from these and also the literature review, highlight a number of implications for the future development of such destinations. These issues also facilitated the creation of the Film Marketing Action Plan, as it has become apparent that most of the film induced tourism models investigated were inadequate in ...
