Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
Автор:Iain Ellwood, Sheila Shekar Год: 2008 Издание: [не указанo] Страниц: 256 ISBN: 0230201601 Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.
