Общая теория этнологии

Список источников >Нехудожественная литература >Общественные и гуманитарные науки >История. Археология. Этнография >Этнография (этнология, народоведение) >Общая теория этнологии >

Viewership and Production of the Spectacle

Автор: Ketaki Chowkhani
Год: 2012
Издание: LAP Lambert Academic Publishing
Страниц: 152
ISBN: 9783845431390
This book looks at the practice of bride procession in Pondicherry, a town in South India, as a spectacle. It examines the viewership and production of the procession as a spectacle on the streets and in the video format to look at the function of contemporary marriage practices. Since the marriage practice is conceptualized as a spectacle, examining the viewership and production of the procession tells us something of the significations, meanings and economics of the spectacle while also reconfiguring the conceptual category of the spectacle. Borrowing Bourdieu’s concept of the symbolic capital, the study sees how the viewership of the procession on the streets and in the video format looks for signs of social status which are conceptualized as symbolic capital. Doing a content analysis of the visual and oral aspects of the procession, the study argues that the decorated processional car and the changes that it has undergone over the last few decades are symptomatic of a changing...
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