Общая экономика

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The Dynamics of Fashion

Автор: Elaine Stone
Год: 2008
Издание: Fairchild Pubns
Страниц: 600
ISBN: 1563676869, 9781563676864
This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her earlier editions of Dynamics of Fashion, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world. This new and improved edition includes: New chapter on the history of fashion, focusing on the evolution of the apparel industry from the Industrial Revolution to the present and profiling influential designers from the 1900s to the 21st century. Substantial updating and addition of new theories, applications, and practices. All new photos and illustrations in color. Updated and new Fashion Focus and Then and Now features. The Fashion Focus sections highlight pertinent people, organizations, and companies. Then and Now elements discuss past fashion influences in relation to today's style-setting individuals and products.
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