Психология в бизнесе

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The Art of Bargaining

Автор: Richard Ned Lebow
Год: 1996
Издание:
Страниц: 208
ISBN: 080185198, 080185198X, 080185198X
Bargaining for what we want or need is a part of our everyday lives. But how often do we stop to consider all the factors that go into the bargaining process? How often do we look at the strategies and tactics available to us? And how often do we hurt our own position by failing to do so? In The Art of Bargaining, Richard Ned Lebow draws on his years of experience with the United States government, NATO, and numerous European and American businesses to explain the principles of negotiation - from buying a car to planning business mergers to signing an international treaty. Unlike studies that examine only what is said and done at the negotiation table, The Art of Bargaining looks at the context in which negotiation takes place - and shows why some of the most critical decisions about bargaining are made even before the parties sit down to talk. Lebow begins with a discussion of the nature of bargaining and why people choose to bargain. Because bargaining is a strategy, it...
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