Маркетинг. Общие вопросы

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The 2nd Digital Revolution (IT Solutions) (IT Solutions series)

Автор: Stephen J. Andriole
Год: 2005
Издание: [не указанo]
Страниц: [не указано]
ISBN: 159140598, 159140598X, 159140598X
Book Description Communicating the essence of business technology management in ways seldom discussed in public, this book looks at how to optimize relationships that have been driven more by sellers than buyers, and more by hype than substance. The IT profession is at a unique flash point in history where there are serious problems—high project failure rate, remnants of the dot com crash, and persistently low capital IT spending—and major opportunities.
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