Автор:Tony Proctor Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0415208106 Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.
