Pr Power: Inside Secrets For The World Of Spin (Virgin Business Guides)
Автор:Amanda Barry Год: 2005 Издание: [не указанo] Страниц: [не указано] ISBN: 0753509040 Book DescriptionWhether you are just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations, or to get the most from your PR consultancy. Covers what to do if you'rerunning the PR yourself and toolkit exercises and case studies of real businesses