Маркетинг. Общие вопросы

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Making Service Count: How To Deliver Outstanding Customer Service And Make Your Small Business More Profitable

Автор: Tom Borg
Год: 2004
Издание: [не указанo]
Страниц: [не указано]
ISBN: 1592990487
Book DescriptionReal Customer Service does not happen by accident but rather through planning and doing. In this practical and action-oriented book, Tom Borg shows you how to keep you customers satisfied. As a result you company, or business will be moreprofitable and you'll have more fun and less stress. In this book you will learn how to: make it fun and easy for your customer to do business with you, become a problem solver, do the little things that make a big difference, set a new pace for service,recover from the mistakes you make with your customers, use a suggestion box, increase the productivity of your employees, market to ethnic groups, and look at service contracts. Thought provoking questions and exercises after each chapter will help business owners, employees, co-workes and managers all put the ideas in this book to work.
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