PR

Список источников >Бизнес-книги >Маркетинг. Реклама >PR >

Guide to Media Relations

Автор: Irv Schenkler, Tony Herrling
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0131405675
Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.
Добавлено: 2013-10-22 16:14:46

Видео о книгах:

Это интересно...

Наши контакты

Рейтинг@Mail.ru

© 2009-2016, Список Литературы