Event Studies: Theory, Research and Policy for Planned Events
Автор:Donald Getz Год: 2007 Издание:Butterworth-Heinemann Страниц: 520 ISBN: 0750669594 Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management providing: Students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective. Readers with an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events. Research students with a detailed evaluation of research issues and challenges, and of methodologies and theories applicable to event studies. The bibliography is extensive and numerous research examples are provided. ...
