Маркетинг. Общие вопросы

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Corporate Rule: Understanding and Challenging the New World Order

Автор: David Model
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 1551642085
A deep gap is growing between the promises of the new global capitalism and the reality of the social breakdown, inequality, insecurity, spiritual emptiness, and environmental destruction left in its wake. What went wrong, and why? Beginning in the 1960s, social, economic, and political observers expressed concern over the role of multination-al corporations. As the global economy has evolved, it is the transnational corporation that provokes apprehension. Increasingly, concentrations of economic, social, and political power are being held by a few strong companies. Corporate Rule shows how devastating these effects have been to both the planet and the majority of its inhabitants. This hard-hitting title examines all aspects of corporate rule and the underlying ideology which serves corporate interests. In particular, it examines its main control mechanisms: trade agreements, the media, and the popular culture, naming corporate rule a form of tyranny no different...
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