Автор:Jeffrey Hollender Год: 2010 Издание: [не указанo] Страниц: 240 ISBN: 9780470558423 "Points towards true north for our evolution to the next revolution in business." —Walter Robb, President and COO, Whole Foods Market In The Responsibility Revolution, Jeffrey Hollender, co–founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future. Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for building financially, socially, and environmentally sustainable organizations. The Responsibility Revolution brings together a potent mix of corporate giants, big brands, and emerging companies—from pioneers in sustainability to those now forging their own path—including Nike, Timberland, eBay, IBM, Marks & Spencer, Patagonia, Novo Nordisk, Organic Valley, Etsy, Linden Lab, and Seventh Generation. Revealing how these top businesses redefine what it means for companies to act...
