Strategies for Electronic Commerce and the Internet
Автор:Henry C., Jr. Lucas Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0262621738 This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adoptthe Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
