Marketing's 10 Deadly Sins (and How to Avoid Them)
Автор:James H. Drummond Год: 2004 Издание: [не указанo] Страниц: [не указано] ISBN: 0741422557 Book DescriptionMarketing's 10 Deadly Sins helps readers understand common mistakes made by those involved in the marketing process and presents proven methods to avoid them. The author draws upon over 20 years experience working with a wide variety of businesses, from small family run organizations to large international corporations. The information is presented in an amusing, informal and yet highly informational format using real-world examples and case studies. The book is illustrated both with examples of marketing mistakes and original cartoons, one for each of the 10 "Sins" examined. Ten Deadly Sins draws on the experiences and insights of successful marketers to create ten principles of effective marketing the reader can use to proceed with greater intelligence and confidence.
