Essentials of Management Information Systems: Managing the Digital Firm and Student Multimedia Edition Package
Автор:Kenneth C. Laudon, Jane P. Laudon Год: 2004 Издание:Prentice Hall Страниц: 672 ISBN: 0131330055, 9780131330054 For sophomore/MBA-level MIS and Information Systems courses taught in MIS, IS, CIS, Business and Management departments. Ideal for courses on the quarter system and those that combine an MIS text with hands-on software, projects, or case studies. This exceptionally practical text prepares students for the constantly changing demands of using information systems as managers in today's fast-paced organizations. Drawing extensively on examples from real businesses, the authors focus on the increasingly crucial links between information systems and business value. They present an integrated framework that demonstrates exactly how management, organization, and technology elements interrelate. Next, they use this framework to describe and analyze a wide variety of IS problems and case studies, and to guide students through the books many projects. This Sixth Edition contains extensive new coverage reflecting the latest emerging technical and organizational trends. For example, it contains...
