Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
Автор:Bjorn Bjerke, Claes Hultman Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 1840649127 ?The cornerstones of the book?s thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are growing through entrepreneurship, in essence entrepreneurial marketing. This is a scholarly text which presents complex perspectives in a thoughtful, well founded and researched format. It reviews the core concepts studiously and produces a conceptual framework of insight and vision. As someone who has worked in this field for most of my academic life, I was pleased to be enlightened by the carefully integrated constructs of the book. I thoroughly enjoyed reading this volume. It is a must read for serious scholars of entrepreneurial marketing.? - David J. Carson, University of Ulster, UK ?This is a "must read" book for all those involved in academic marketing and management practice. In my view, Professors Bjerke and Hultman...
